Colgate® Optic White™ is Australia's  #1 Whitening brand. Colgate® Optic White™ Sparkling White toothpaste delivers 3 shades visibly whiter teeth when used as directed for 4 weeks. Colgate® Optic White™ Sparkling White is the only toothpaste with the whitening ingredient dentists use*  to whiten and seal out new stains for 3 shades visibly whiter teeth^. The must-have toothpaste for your daily beauty regime, this whitening toothpaste contains all the benefits of a regular, fluoride toothpaste  plus a whiter, brighter, bolder  smile.
• For 3 shades visibily whiter teeth^
• The only toothpaste with the whitening ingredient dentists use* to remove both surface and deeply set in stains
• Fluoride formula to fortify enamel
• Enamel safe whitening, that’s good for everyday use
• After 4 weeks use, individual results may vary.
*Based on leading toothpastes sold in Australian Grocery and Pharmacy Retailers as of March 2018. Gentle lower strength hydrogen peroxide formula.
^After 4 weeks use. Individual results may vary.